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Research papers

Geographical segmentation (French)

Geographic segmentation is one of the latest new developments in market surveys. This method is aimed at answering two major questions: - in a given area, what is the consumption structure? are there geographical areas in which such and such a...

Catalogue: ESOMAR Congress 1987
Authors: Stephane Corre, Jean-Marie Bouroche
September 1, 1987
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Citation

Corre and Bouroche (1987a, September 01). Geographical segmentation (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/geographical-segmentation-french-


Research papers

Geographical segmentation

Geographic segmentation is one of the latest new developments in market surveys. This method is aimed at answering two major questions: - in a given area, what is the consumption structure? are there geographical areas in which such and such a...

Catalogue: ESOMAR Congress 1987
Authors: Jean-Marie Bouroche, Stephane Corre
September 1, 1987
×

Citation

Bouroche and Corre (1987a, September 01). Geographical segmentation . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/geographical-segmentation-